— LOS ANGELES · CREATIVE STUDIO
BLISS
HOUSE
Short-form IP for brands tired of renting attention.
The signal in a feed full of noise.
— THE PROBLEM / 01
CONTENT
ISN'T
WORKING.
The gap isn't in the budget.
It's the model.
You're posting. Your team is working. The calendar's full.
And engagement is still flat.
Every campaign starts from zero. Nothing you built last quarter is still working for you now. The algorithm keeps changing faster than the team can adapt.
Without owned IP, every post disappears into the noise. The brands that win in the long term aren't spending more; they're building something people belong to.
— THE APPROACH / 02
WE
BUILD IP.
NOT CONTENT.
Human Truth
We start with a human truth your brand is uniquely positioned to own. The cultural territory no one else can credibly take.
Repeatable Format
A repeatable show or format your audience returns to. Tailored to your brand. Designed to run season after season, not flame out after launch.
Fandom
Not just reach, but belonging. Audiences who come back, bring friends, and build an identity around what you make.
FLAT
The 30-Minute Assessment
Bring one stuck brand question. Leave with one clear next move.
Free · No prep · No pitch
Send your question prior to the call
Most studios build for the algorithm.
We build assets your brand owns.
— THE WORK / 03
THE WORK
BEHIND THE
STUDIO.
THE WORK
15+ years across brands, studios, and platforms. This work shaped how we think about short-form IP and what it takes to build a world your audience wants to live in.
Not a show about content strategy. A show that IS the strategy. Watch a studio build its own IP from scratch: format, audience, and all. New episodes on Instagram
Watch the build →
BUILDING BLISS
Behind the scenes of Bliss House's own IP, built in public.— SERVICES / 04
PICK YOUR
MOVE.
Every engagement starts with a question. Pick the one yours needs answered first: Diagnostic, Direction, or Full Operating System.
01 / DISCOVERY
Starts Here
DISCOVERY
$4,500
The diagnostic. We tell you exactly why your content isn't working and where the real IP opportunity lives.
WHAT YOU WALK AWAY WITH:— A full audit of your content performance, brand voice, and competitive white space.
— The specific cultural territory your brand can own.
— A clear read on whether you have an IP problem, an execution problem, or both.
For brand directors who know something's off but can't yet name it.
02 / DIRECTION
Most Popular
DIRECTION
$8,500
Strategy plus IP format development. Three show concepts your brand owns, with measurement built in from day one.
WHAT YOU WALK AWAY WITH:— Three data-backed IP concepts built around your brand's white space.
— A measurement framework to evaluate each before full production.
— A recorded strategy presentation your whole team can align around.
For brands ready to move from diagnosis to direction.
03 / PLAYBOOK
Full System
PLAYBOOK
$15,000
The full operating system. IP, formats, 90-day plan, templates, and measurement in one branded workspace your team opens every day.
WHAT YOU WALK AWAY WITH:— Three full-format Bibles plus a 90-day execution plan.
— Production templates and sample scripts your team can run immediately.
— A custom KPI dashboard and 30-day check-in after handoff.
For brands ready to leave with a complete system, they can run immediately.
Direction and The Playbook require prior Discovery or an existing brand audit. Not sure where to start? Begin with Discovery.
Beyond the packages / 04½
THE LARGER
WORK.
Some things can't be packaged. For brands building something with real staying power, we take on a small number of high-commitment engagements each year.
StudioOngoing · 3 month minimum
Ongoing creative strategy and production. A creative partner embedded in your brand's future. Scoped in conversation.
Non-Scripted SeriesUnscripted · Custom
Unscripted storytelling built around real people, real culture, real moments. Content that earns a following, not just a view count.
Scripted IPOriginal · Custom
Original branded series developed from the ground up. Character, world, voice, arc. Built to outlast the trend cycle.
— HOW IT WORKS / 05
SIMPLE
FROM
DAY
ONE.
No pitch decks or discovery calls that go nowhere. You get a focused read on your brand and what it actually needs.
01
02
03
04
Tell us what you're working on in a few sentences. No deck required, no brief needed - just what's on your mind.
Submit the form
We review within 48 hours
Our team reviews your submission and confirms fit before anything moves forward.
Book a 45-minute fit call
No prep required on your end. Just bring what's on your mind. We'll do the work.
Leave with a clear next step
You'll leave with a recommended package and a clear path forward — or an honest read that we're not the right fit.
— THE TRACK RECORD / 06
“I’ve spent years building brand IP and leading branded entertainment, shaping content for some of the world's most recognizable brands. The gap I kept seeing: brands didn't know how to think like creators, and creators didn't know how to think like brands. Both sides were leaving real value on the floor.
I started Bliss House to close that gap; to build IP brands can own, that performs the way creator content does. Bliss House isn't here to sell you another campaign. We exist to turn your content from an expense into an asset your brand actually owns.”
CLIENTS
OLU HAS BUILT BRAND AND CREATOR IP FOR 
OLU OBAFEMI
Founder & Creative Lead · Bliss House StudioYears spent building branded entertainment and IP strategy for FaZe Clan, 3 Black Dot, Nike, Google, DoorDash, and others. Bliss House is the infrastructure he couldn't find anywhere else.
NIKE
FAZE
XFINITY
DOORDASH
MOUNTAIN DEW
NIKE FAZE GOOGLE XFINITY DOORDASH MOUNTAIN DEW
— GET STARTED / 07
TELL US
WHAT
YOU’RE
WORKING ON
We’ll tell you if we can help.
hello@blisshouse.co
Find Bliss House on LinkedIn & Instagram
Find Olu on Instagram